Which organization promotes ethical conduct among business firms in a community?

The Better Business Bureau (BBB) is an organization that promotes ethical conduct among businesses within a community. Its primary mission is to foster trust between consumers and businesses, thereby ensuring that companies operate in a fair and transparent manner. The BBB provides resources to help consumers make informed decisions, facilitates conflict resolution, and holds businesses accountable for their practices through a rating system based on customer feedback and trustworthiness.

This establishes a framework within which businesses are encouraged to adhere to ethical standards, such as honesty in advertising and good customer service. The BBB's focus on consumer protection and business accountability helps elevate community standards for business practices, making it a key player in promoting ethical conduct within the marketplace.