Which communication method involves transmitting information through different media channels to a large audience?

Mass communication is characterized by the dissemination of information through various media channels to a broad audience. This method typically involves the use of platforms such as television, radio, newspapers, magazines, and digital media, allowing a singular message to reach a large number of people simultaneously. The purpose of mass communication is often to inform, entertain, or influence public opinion on a grand scale.

In contrast, interpersonal communication involves direct interaction between individuals, usually on a personal level, focusing on smaller, more intimate exchanges. Intrapersonal communication refers to communication that occurs within an individual, such as self-reflection or internal dialogue, and is not aimed at an audience. Formal communication encompasses structured interactions within an organization, such as official meetings or memos, but typically does not reach a wide audience like mass communication does.

Understanding mass communication is essential, especially in contexts where communicating messages to the public or large groups is required, such as in public relations or advertising.