Where should eye shadow be applied heavier for enhanced effect?

When applying eye shadow for an enhanced effect, it is most effective to concentrate the product laterally on the upper lid. This technique helps to create the illusion of larger, more defined eyes, as it draws the eye outward and upwards. By focusing the application on the outer portion of the eyelid, you can enhance the natural shape of the eye and add depth to the look.

This approach also contributes to a more balanced and harmonious appearance, especially when combined with careful blending into the crease and along the lash line. The lateral application can accentuate the outer corner, making the eyes look more elongated and glamorous. It’s a common technique used in makeup artistry to achieve a more striking and elegant eye look.