What do we call the advantage of being conveniently located for customers?

The term that best describes the advantage of being conveniently located for customers is "Competitive advantage." This concept refers to any attribute that allows a business to outperform its competitors. A convenient location can significantly enhance a company's appeal, making it more accessible to its target market.

This advantage is crucial in industries where physical access is a key factor for customers, as it can influence their decision-making process and lead to increased foot traffic, sales, and customer satisfaction. In essence, a competitive advantage is what sets a business apart from others in its sector, and location is a fundamental component of that strategy.

While other terms might relate to aspects of business positioning, they do not capture the broader concept of competitive edges derived from various factors, including location. "Market advantage" and "service advantage" focus more on customer reach and service performance, respectively, rather than the physical presence and accessibility that a competitive advantage entails. "Location advantage," while sounding similar, does not encompass the broader strategy of competition that defines the correct term.