In communication, what role does the sender play?

The sender in communication plays a crucial role in encoding and originating the message. This means that the sender is responsible for formulating thoughts, ideas, or information into a communicable format, often using language or symbols that can be understood by the intended recipient. The sender's effectiveness in encoding the message influences how clearly the message is conveyed, ensuring that the intended meaning is expressed effectively.

By creating the message, the sender sets the tone, context, and purpose of the communication, which is essential for successful interaction. This role is foundational because communication begins with the sender's ability to express their thoughts clearly and accurately, ensuring that the receiver can later decode the message well.